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Michael Gentry is a shareholder in Reinhart’s Labor and Employment Practice, where he assists clients in tackling complicated problems related to their workforces, including protecting their systems and proprietary data—through counseling, contracts, strategy, negotiations and litigation.

He assists clients through all stages of employment counseling regarding discipline, leave and termination decisions, as well as tailoring policies and employee-facing agreements to meet their employment, proprietary data and security needs.

Michael is also a member of the firm’s Data Privacy and Cybersecurity Group and Artificial Intelligence (AI) Group, where he leverages his litigation experience to help clients prevent data theft and wire fraud and to realize opportunities of advancing AI technologies while complying with international and U.S. data privacy laws and protecting their data. As a Certified Information Privacy Professional (CIPP/US), he is able to bring even more value to his clients in these rapidly evolving fields.

He consistently represents clients in litigation on related issues: non-compete and non-solicitation issues, protecting trade secrets and confidential information, alleged discrimination and in wage and hour class and collective action matters, as well as in disputes involving wire fraud, computer crimes and under the Computer Fraud and Abuse Act. 

Before joining Reinhart, Michael worked for the State of Wisconsin where he counseled and represented state agencies in labor and employment law matters. His previous experience representing the interests of management, individuals and government agencies brings unique insight to his practice. He is adept at anticipating issues, understands how parties are incentivized and often finds solutions short of litigation.

In a field where negotiation and compromise are key, his down-to-earth, authentic personality is an asset. He works to become an integral part of his clients’ teams, fostering open communication and familiarity with their plans and concerns.

Michael is part of the firm’s cycling group and regularly supports fundraising rides and races. Along with cycling, he enjoys spending time with his family, being outdoors and traveling.


  • J.D., cum laude, Marquette University Law School
  • B.S., Anderson University

Bar Admissions


Court Admissions

  • U.S. District Court, Eastern District of Wisconsin
  • U.S. District Court, Western District of Wisconsin
  • U.S. Court of Appeals, Seventh Circuit


  • Works with businesses to proactively develop employment strategies, policies and procedures, drafting and reviewing employee handbooks, contracts and other documents to ensure compliance with applicable laws and regulations
  • Advises clients and represents them in litigation with respect to a variety of employment-related issues including employment aspects of sales and acquisitions, employment contracts, noncompete and confidentiality agreements, discrimination, retaliation, wrongful discharge, breach of contract, wage and hour, WARN compliance, worker’s compensation, unemployment compensation, sexual and other workplace harassment, family and medical leave laws, the Wisconsin Concealed Carry law, and the Fair Credit Reporting Act
  • Helps clients with rollout of AI-based workforce performance review systems and advises them on AI-related compliance issues
Examples of reported decisions:
  • Eaton v. J. H. Findorff & Son, Inc., F.4th 508 (7th Cir. 2021)
  • Sanford v. Preferred Staffing Inc., 447 F. Supp. 3d 752 (E.D. Wis. 2020)
  • Murphy v. City Wide Insulation of Madison, Inc., No. 2017CV000219 (Wis. Cir. Ct. Dane Cnty. Apr. 11, 2019)
  • Cleland v. Mortara Instrument, Inc., No. 17-C-0275, 2018 WL 3014833 (E.D. Wis. June 15, 2018)

Honors & Affiliations


  • Certified Information Privacy Professional/United States (CIPP/US) designation from the International Association of Privacy Professionals
  • “Ones to Watch” by Best Lawyers in America (2021, 2022, 2024)
  • Selected for inclusion in Wisconsin Super Lawyers – Rising Star (2015; 2017; 2018; 2020-2023)
  • CALI Awards in Employment Discrimination, Appellate Writing and Advocacy
  • Wagner National Labor & Employment Law Moot Court Competition
  • State Bar of Wisconsin
  • Milwaukee Bar Association
  • Midwest Athletes for Childhood Cancer Fund (MACC), Emerging Leaders Board

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