Reinhart Launches New Artificial Intelligence Group
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Heidi Thole is an intellectual property lawyer who leverages her passion for learning and research to find real-world solutions for clients. She works in branding and trademark issues such as analyzing risk around selecting, registering and using marks, negotiating solutions with competitors and litigating when necessary to protect her clients’ interests. Heidi is also a member of Reinhart’s Artificial Intelligence (AI) Team and can advise clients on the technical and regulatory requirements, challenges and opportunities of AI technology.
She advises across a variety of industries and geographies, from startups to global businesses in finance, banking, food and beverage production, machines/mechanical parts and more. Heidi strikes an effective balance between assertive and thoughtful, always working to understand her clients’ business goals and formulating a holistic approach for success.
She has fully briefed a case before the Federal Circuit Court and appeared in dozens of administrative proceedings before the Trademark Trial and Appeals Board.
Away from the office, Heidi enjoys running, yoga and reading. She also enjoys cooking, and has recently tackled indoor hydroponic gardening to grow fruits and vegetables to use when trying new dishes.
Wisconsin
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