Competitive Analysis
Reinhart's Intellectual Property Practice attorneys understand it is critically important for a company to understand the scope and effect of patent assets as a means to make sound business decisions. We work closely with our clients to understand their business goals and develop strategic plans based upon the existing patent landscape and new product development to meet those goals.
When evaluating patents of competitors and other third-party patents, we work with engineering teams, in-house counsel and management to develop a sound understanding of patents. As a result of a thorough understanding of business risks posed by competitive patent positions, better and more sound business decisions can be developed.
When working on our clients' patent assets, we ensure that accurate, useful and timely information is provided to management in the company. Understandable information about the company's patent assets and what products are covered by these patents enables the decision makers to better maximize patent value and portfolio leveragability.
We provide competitive analysis and counseling to our clients under several different scenarios including:
-
Educating engineering design teams on the scope of competitive patent portfolios and assisting engineers in designing around third-party patents. We also counsel and advise management on risks associated with different approaches to design and licensing
-
Evaluating competitors' products against the scope of our clients' patents and developing strategies to use such patent rights to license, leverage or litigate against third-party infringers
-
Evaluating patent assets being offered under technology licenses by third parties to ascertain the strength or weakness of such patent assets
-
Conducting patent portfolio mining to develop potential new revenue streams from licensing or sale of patents covering technology not critical to the company's market position or not in the company's core product offering
-
Linking patent portfolio development strategies to business and product strategies in each of the markets worldwide